Don't Let "Female Marketing" Become Brand "Crisis Public Relations" in Seconds!

With the rapid development of Chinese women's consumer demand, the term "she economy" has emerged and has become increasingly fax number database popular, which has led to a series of brand-new consumption trends. At the same time, "female marketing" has also become the marketing focus of many brands. There have also been a number of rollover incidents. 3.8 Women's Day has arrived, the author of this article took this article to take stock of some successful cases of female marketing for everyone, let us learn from it together.

In the brand's female marketing, it didn't take long for the public relations crisis to be caused by the vilification of women in the cotton era, and Ubras took fax number database over the baton. But there are also a lot of outstanding female marketing. More and more brands face up to women themselves in advertising and publicity, expressing the power of women - "she is herself", this kind of perspective that goes beyond the male gaze, I just want to say :very nice.

So in the face of the upcoming 3.8 Women's Day, this tweet would like to take stock of some outstanding "class representatives" of female marketing, and see what experiences are worth learning from. 1. NOTAG, don't label women A mistake that most brands fax number database tend to make is that they like to label women and wear hats, while ignoring whether women themselves like it or not. For example, on Women's Day on March 8, 2020, a Weibo advertisement of Chanel by Xin Zhilei used the sentence "Women who can't use perfume have no future" kidnapped and represented women,