Although I only used a few examples, this exercise summarizes my experience as a consumer looking for Made in the USA products. Basically, it takes real work and due diligence! Not only do consumers need to find companies that manufacture products in the United States, but they are also responsible for confirming that the country of manufacture is the United States, as messages on the website may be vague or misleading. If you are an agency that works with manufacturers or distributors who sell Made in
USA products (according to the FTC standard), here are my recommendations to help consumers make the decision to buy your products: Search ads and listings The best way to capture “Made in USA” searches is to add this wording to your PPC ad titles and landing page jewelry retouching service title tags. As you can see from the search results I showed, the “Made in USA” message stands out precisely because it matches the search query. You can also use the "
Made in USA" message in the listing description, callout extensions and site links, and the html description tag. I realize that the keywords I used were quite broad, and in fact I often narrow down my searches to "made in the USA" to find what I'm looking for, for example "table lamp, floor lamp, pendant light ". It therefore pays to adjust your keyword matches accordingly. For small businesses that sell handmade and/or unique items but have micro budgets, I have a word for you: Etsy.